One Practice. Three Pillars. One System.
Most founders work with three or four partners who never talk to each other — and spend half their time managing the disconnect. Sands Lane is the integrated alternative: a brand-building and advisory practice for founders and operators who want a partner in the business, not a vendor on the project.
The category doesn't define the work. The ambition does.
HOW WE ENGAGE
01
BRAND AUDIT & STRATEGY SPRINT
Duration: 8–12 Weeks · Project-Based
For : Brands at an inflection point — about to raise, entering new channels, or knowing something isn't working but not sure what.
The diagnostic and strategic foundation. We deliver a clear competitive assessment, positioning framework, and strategic roadmap. Most clients engage here first.
You know something isn't working — or you know where you want to go but don't have the map to get there. This sprint surfaces the real issues, builds the framework, and leaves you with a clear path forward.
Includes: Competitive landscape and category audit · Brand positioning assessment · Audience and channel analysis · Strategic roadmap with prioritized recommendations · Executive readout and working session
02
THE STRATEGIC BUILD
Duration: 3–6 Months · Retainer + Project
For : Brands ready to build. Full strategy-to-execution from positioning through production-ready assets.
Full strategy-to-execution. From positioning through brand identity, messaging architecture, content system, and go-to-market plan. We make the decisions, build the assets, and set the system in motion. Combines strategic oversight with active creative and operational production.
This is the engagement for brands that are launching, repositioning, or building a new category. We work alongside your team through every stage so nothing is handed off and everything is integrated.
Includes: Brand strategy and positioning · Brand identity and creative system · Messaging architecture and voice guidelines · Go-to-market strategy · Launch and channel activation plan
03
THE OPERATING PARTNER
Duration: 6–18 Months · Retainer
For : Brands that need a senior strategic partner embedded in the business — not a consultant on the side.
The embedded model. We're not advising from the outside — we're working alongside your team, in the decisions, at the table. For founders who need a senior partner integrated into the business, not just available for calls.
This is a retainer engagement with a focused scope — typically anchored to a strategic priority like a market expansion, a major campaign, a new product launch, or a brand system evolution.
Includes: Ongoing strategic counsel · Active participation in key decisions · Creative and operational direction · Partner and vendor coordination · Regular executive engagement and reporting
04
ADVISORY & BOARD SUPPORT
Duration: Ongoing · Retainer
For : Founders and boards who need strategic perspective at the governance level.
Atrategic counsel, board participation, and senior support on the decisions that matter most. For founders who have a team and need experienced perspective at the top of the house — investor relationships, capital strategy, and the calls you don't want to make alone.
P2: Evan takes a limited number of formal advisory and board positions each year, structured around the company's actual needs — governance, fundraising, brand strategy, and category positioning.
Includes: Board participation or observer seat · Investor relationship support · Capital and growth strategy counsel · Executive advisory on demand
Build your brand with purpose - Or consumers will find someone who does.
Tone, voice and creative assets are the key to effective brand messaging and community engagement - need help?
Can’t seem to articulate your complex corporate structure to the market and internally?
Brand Strategy & Development - We start with the nuts and bolts of the brand. Perfecting core architectural pillars, marketing execution and channel & content strategies.
Creative & Design - Whether starting from scratch or revamping your look, our team of creative designers has you covered. We build visuals, packaging and content that will help your brand shine.
Corporate Strategy - Our team has deep experience building and positioning corporate structures in traditional industry and cannabis.
Experiential & Events - We are reimagining the consumer experience to help brands and businesses truly stand out. We facilitate and support in person activations, event planning and industry panels.
Digital & Social - We’re listeners who pay close attention to digital footprints. We build robust web infrastructures, SEO support, and social media presence.
PR & Communications - We craft key messaging and promote exciting and contemporary narratives to help brands truly stand out.
Finance & Accounting Transformation - We provide full transformation capabilities for your business and the support to get you to a fully compliant, streamlined organization.
Supply Chain Management - We'll help you manage your supply chain end to end, as well as licensing discussions and navigating entrance into new markets.
How We Work
Sands Lane Agency Group is a collective of agencies and advisors that unlock value and drive growth for our clients and partners.
Strategy
Everything starts with research and key insights to drive our strategic advisory services. We work with our clients to develop thoughtful and actionable strategies to launch or scale their brands. Our focus is on supporting your purpose and goals, helping you to maximize your core strengths, expand your reach, grow your pipeline and relationships, create sticky retention and accelerate growth in the fastest growing industries.
Corporate strategy, business development & growth
Data, analytics & engagement
B2B, B2C, D2C
Creative strategy
Supply chain services including sales, operations, distribution
Insights
We strive to help our clients and brands find the inner nature of things, contextualize them and build viable and scalable solutions for growth. Leveraging proprietary data, research and tools, Sands Lane offers clients a suite of data solutions that inform decision making, optimize operations, identify unforeseen challenges and create new pathways for a better a better future today.
Social listening & consumer analysis
Research & market intelligence
Monetization & pricing
Growth & predictive modeling
Supply Chain & B2B
Emerging industries present emerging challenges for entrepreneurs. We work with leadership teams to better understand the landscape within which they operate and how best to match their business needs and objectives with the tools and partners available to them today, while planning for new opportunities tomorrow. We help our clients and brands develop and fine tune their approach, product roadmap, services and supply chain solutions by implementing good internal practices that align with the purpose and vision of the company. Our goal is to help you create operational efficiencies, build brand awareness, acquire customers at scale, retain customers and clients and increase market share sustainably.
Supply-chain, sourcing & vendor management
Product conceptualization and roadmap
Product development and formulation services
Packaging & product specification
Strategic partnerships
Marketing & Branding
Design can sell a product, but it can also make the world a better place. We believe in building innovative brands that both inspire and win with decision makers. We focus on collaborating with our clients and brands to support a community of creativity to drive innovation. Brands have to continually evolve their business models, launch new products and services, and sometimes need to fully reinvent themselves to better connect with consumers. Our team is purposefully built to help guide this transformation, ultimately charting your road to success, as you define it.
Brand strategy & architecture
Design & creative services
Messaging & positioning
Content strategy and execution
Experiential design and execution
Digital & social strategy and execution
Sales & outbound marketing
Sales & Distribution
If you can’t reach your consumer, then you don’t have a viable product, service or business. We know this inherently, which is why we work with our clients and brands to transform their most critical business needs to ensure they are well positioned and able to connect with and engage their community.
Sales organization development & channel management
Sales team management
Internal and external training and development
Operational strategy
Sourcing & vendor management
Strategic partnerships
Our Partners
